WHAT WE BELIEVE IN

The Beating Heart of Our Business & All We Do

Down to Earth

We’re about real people and real experiences. We share a welcoming environment that’s accessible and inclusive to all.

Integrity

We uphold our promises to foster sincere relationships and incredible transformations. We’re guided by honesty and founded on trust.

Hassle-Free

No fuss, no stress. We always ensure guests are well-taken care of and offered a happy, seamless experience. We keep things simple so you can just book and show up for your week off.

Community

We create a safe, social experience where we share the waves and space with everyone we meet - in our groups, with other town visitors and the community. In these spaces we foster camaraderie, joy, and life-long friendships.

Sustainability

We don’t greenwash with claims to be an eco-friendly experience. Let’s face it, we, like most of us are on-the-grid, use fresh water and AC. But we do take important steps to make a difference. Read about our efforts here.

Supporting Locals

We prioritize preserving the cultural authenticity of your story in Santa Catalina - forgoing hiring foreign volunteers to provide work for the local community, from the surf coaches, hotel and restaurant staff, activities staff and our drivers.

Valuing Growth

We promise that you’ll grow from your experience here. We respect your intelligence, your time, and the investment you made to come here. We want to give this value back to you with a transformational week, plus tangible practical tools you can take home.

Balance

You’re craving to get some balance back in your life. We want to help you. That means plenty of surf and yoga, being early to bed and early to rise, welcomed day-time siestas and ‘me time’ when we need it.